DODO Pizza Global Packaging

For the second consecutive year, we developed a global packaging collection for Dodo Pizza, creating a cohesive visual identity across nine pizza boxes, a range of paper cups, and snack packaging.

The project took four months of intensive creative exploration and development. Our goal was to establish a distinctive, recognizable visual language that would reflect the brand’s personality and connect with customers through playful characters, expressive illustrations, and relatable everyday stories.

The creative process involved hundreds of sketches, numerous character concepts, and extensive experimentation with composition, color, and storytelling.

The final collection was designed to bring consistency and personality to Dodo Pizza’s packaging across more than 10 countries, turning everyday interactions with the brand into memorable experiences.