When we were approached to create the brand identity for Bitter Drop, a new artisanal coffee shop, we knew this project required a perfect balance of tradition and contemporary aesthetics. The founders envisioned a coffee experience that celebrated specialty brews while embracing a strong cultural heritage. The name itself, Bitter Drop, hints at the rich and intense flavors of their signature blends, setting the tone for an identity that needed to be bold, memorable, and deeply meaningful.

During the design process, we explored multiple logo concepts, experimenting with typography, iconography, and visual storytelling. Several versions were considered before arriving at the final brand mark, which now defines Bitter Drop’s presence across all touchpoints. The final logo combines a sense of craftsmanship with a modern, minimalist touch, making it instantly recognizable and versatile for digital and print applications.

Beyond the logo, we extended the brand identity across various essential materials needed for the coffee shop’s operations.

• Menu design featuring clear typography and structured layouts
• Branded tote bags (shoppers) for a stylish, sustainable touch
• Staff uniforms and t-shirts, reinforcing the brand’s aesthetic
• Business cards for networking and partnerships

One of the most distinctive design elements of this project is the coffee cup packaging. The founder of Bitter Drop is of Armenian heritage and takes great pride in her roots. To reflect this personal and cultural connection, we incorporated Armenian carpet patterns into the cup design, creating a visually stunning and meaningful representation of the brand’s identity. This pattern also appears inside the café as a decorative element, reinforcing the connection between interior design and branding.

Our collaboration with Bitter Drop didn’t end with the initial branding. Over the years, we’ve continued working together, developing additional assets such as:

• Character illustrations
• Limited edition packaging for seasonal offerings
• Gift materials and promotional designs

Bitter Drop has successfully established itself as a recognizable brand in the coffee industry, and we take pride in our ongoing partnership, ensuring their visual identity continues to evolve while staying true to its core values.