Advena Energy Partners: Design for Web and Print Materials
Advena Energy Partners
Design for Web and Print Materials
Establishing a Strong Visual Identity
For our client, Advena Energy Partners, we develop design solutions for both print and digital materials. When we began our collaboration, the client had an initial logo concept and a selection of brand colors but lacked a fully developed corporate identity.
Refining the Brand Foundations
At the outset of our work together, we refined the logo, preserving its core concept while enhancing its form. We curated a brand color palette and established key style constants, including typography and logo variations. Due to time constraints, we created a streamlined brand guide—a concise yet comprehensive document outlining essential identity elements. Additionally, we designed templates and layouts for the most urgent brand materials, ensuring the client had immediate assets while setting the direction for future design development.
Creating a Website Aligned with Brand Identity
A key milestone in our partnership was the design of the company’s website. Leveraging our brand guidelines, we developed a unique web design that reinforced the company’s identity. The website primarily served informational purposes, so we focused on communicating Advena Energy Partners' values and mission through a dedicated visual language tailored for the digital environment. In addition to standard design elements, we introduced custom 3D models with distinctive shapes, evoking associations with the client’s core activity—commodity trading.
Designing Clear and Engaging Presentations
A significant part of our collaboration with this client involves designing presentations for their products and services. Advena Energy Partners operates in a complex industry where data, charts, and figures play a crucial role. Despite the technical nature of the content, we excel at transforming intricate information into visually engaging and easily comprehensible presentations. Through thoughtful layouts, clear typography, and strategic use of visuals, we ensure that each presentation effectively communicates key insights while maintaining brand consistency.