Restaurant Branding & Packaging

When your packaging becomes part of the dining experience, every detail matters. For years we’ve been creating branding and illustrations for Urban Italian Group. This project was about bringing one of our favorite pieces back to life — expanding and redesigning a large isometric illustration that now unites three brands across the group: Basta Urban Italian, Giorgio’s Trattoria, and Florentina.

One of the biggest challenges was color. Each restaurant has its own visual identity, yet the packaging needed to feel perfectly at home across all three brands. We explored dozens of color combinations before finding a palette that connected the entire family while preserving the personality of every restaurant. The result is a large, immersive isometric illustration used across pizza boxes and takeaway packaging that turns every order into a branded experience.

We love creating restaurant branding that people actually remember. Illustration, storytelling, and memorable packaging have become our signature, and this project is another example of what happens when a client trusts us over many years. We’re incredibly grateful to Urban Italian Group for coming back to us again and again, and we’re always excited to help ambitious restaurants build brands that people want to take home, even before they taste the food.