Animated Videos for Social Media

Our agency created a series of animated videos for Signature, a brand of freshly squeezed juices and healthy products. The videos were designed to celebrate Ramadan with the brand’s customers and social media followers, as well as introduce a special festive menu.

We began the project by exploring the context and requirements. Together with the client, we discussed the traditions and cultural significance of Ramadan, identified key visual elements to incorporate into the videos, and familiarised ourselves with the product range featured in the campaign.

Next, we developed storyboards using rough sketches to clearly communicate our ideas. Once the concepts were approved, we moved on to the visual design.
We created a dark, nighttime colour palette with a bright, uplifting atmosphere and vibrant accents. We adapted characters we had previously designed to match the new aesthetic, illustrated style frames and all the necessary vector assets, and brought everything to life through animation.

The result was a series of three narrative videos and four product-focused animations that brought a festive touch to our client’s social media feeds.